Extranet and B2B E

Extranet and B2B E Executive Summary Top Breadz, a Sydney-based industrial bread and pastry manufacturer assigned our team to investigate how Business–to–Business (B2B) e-commerce solutions might benefit the company to reach its goals, namely, to increase sales by the retail outlets, to increase revenues by entering new markets or increasing market share, and to reduce operating costs.Advertising We will write a custom report sample on Extranet and B2B E-Commerce for Business specifically for you for only $16.05 $11/page Learn More In regards to these objectives, our proposed B2B e-commerce solution is the design and implementation of a B2B extranet portal for Top Breadz. The extranet solution includes a secure, easy-to-use order management portal to enable partners, suppliers and buyers manage their dealings with the company more efficiently and less costly and collaborative tools to share customer information with partners. Undertaking the project will benefit Top Breadz by improving its bottom-line efficiency via cutting costs and time of the expenditure and revenue cycles. This not only reduces operating expenditures but also gives the company an edge over its competitors. Having a unified system for all partners also facilitates new market development or market penetration. The risks to be considered by the Top Breadz team studying the solution are the following: Retail partners might not possess the proper or compatible Information Technology (IT) background to gain advantage of Top Breadz’s new system. Taking into account the lack of any legacy systems, and consequently, lack of experience in IT at Top Breadz, implementing a B2B e-commerce platform requires a fundamental shift within the business processes, which might prove to be troublesome and result in early faults. For the same reason, defining the exact scope of the project is unsure since the requirements are not clear in terms of scalability and future development. In itial capital outlay is substantial, especially compared to the cost savings only to be realized on the long-term. The proposed system is perfectly capable of delivering the features that will help Top Breadz reach its goals. We therefore, recommend introducing the new B2B extranet system. Introduction Business to Business (B2B) e-commerce is becoming an increasingly important method of conducting buying and selling processes. One of the prominent lessons that have emerged from company experiences is the recognition of the significant role that extranets play in B2B e-commerce operations. Among other things, this paper provides a discussion on how the use of a B2B e-commerce extranet, which has been proposed for Top Breadz, can improve the company’s performance.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Description and Explanation of the IT Innovation The informatio n technology services required for e-commerce are Internet, intranets, and extranets. An extranet may be defined as a secure network that uses Internet and Web technologies to connect two or more intranets of business partners, thus enabling business to business communications to take place effectively (Kallioranta Vlosky 2004). It allows trusted business partners to have secure access to information assets on another firm’s intranet. For example, Top Breadz may connect its computers with its various suppliers and retailers to ensure successful deliveries. An extranet can be viewed as being part of a series of levels that include the Internet and intranet levels as well (Karra 2006, p. 5). Table 1 provides a comparison of the Internet, intranet and extranet while figure 1 illustrates a typical extranet configuration. Table 1: Comparison of the Internet, Intranet, and Extranet Internet Intranet Extranet Access Public Private Private Information Fragmented Proprietary Shared by close business partners Users Everybody Members of an organization Groups of closely related companies Figure 1: A Typical Extranet Configuration (Karra 2006, p. 5) There are four things that can be said of an extranet. First, an extranet is part of the Web and its operation relies on the infrastructure provided by the Internet. Secondly, an extranet is privately owned. This is unlike the Internet that is not owned by any one. When compared to intranet, an extranet if public as it allows companies to access each other’s information.Advertising We will write a custom report sample on Extranet and B2B E-Commerce for Business specifically for you for only $16.05 $11/page Learn More Another major characteristic of an extranet has to do with the fact that it is mostly used to facilitate business to business interactions. By using an extranet, Top Breadz and its partners will be able to exchange information. Lastly, it is critical for any e xtranet to guarantee security and control the way information is accessed and shared (Kallioranta Vlosky 2004). Generally, the use of a Web browser at the front of an extranet makes it less intimidating. Users without a strong foundation in IT are, therefore, saved from worrying about what goes on at the backend. Extranet Design Principles Extranets share the same design principles formulated for the Internet. These principles include the following: Interoperability Interoperability for B2B e-commerce means that companies and customers do not have to purchase and upgrade software from the same vendors. Their computers will be able to communicate over the Internet because of the standard protocols such as Transmission Control Protocol/Internet Protocol (TCP/IP). Layering The structure of the Internet is layered. While the bottom layers of software are concerned with operating the computer hardware, higher layers come closer to the needs of the person using the Internet. For extranet users, the most relevant layer is the application layer which processes the information required by the Internet user. The different hardware and application layers need to communicate with each other and they do so by using well defined interfaces. The Internet layering standard results in increased reliability of Internet software and is invisible to the Internet user. Simplicity The layering has resulted in simplicity of software design. Each layer is concerned only with its own functionality, making its design simpler. For example, the layer concerned with physical devices like mouse operations are hidden from the higher layers that process information. The kind of simplicity contributes to increased software reliability and hence extranet reliability.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Uniform Naming and Addressing Each Internet host computer has an Internet Protocol (IP) address that uniquely identifies it on the Internet from millions of other computers on the Internet. End to End Protocols The Internet does not process information. It enables the transfer of packets of information between computers. The transmitting or receiving computers, known as the end system, do the actual processing of information. Business Related Benefits of the IT Innovation There are a number of benefits that are associated with the use of an extranet. Among the benefits of an extranet are the following: Coordination An extranet will allow the company to improve the flow of goods, services and information among it customers. The smooth interaction between Top Breadz and its partners will in turn improve efficiency and increase customer loyalty. Feedback An extranet will enable Top Breadz to receive instant feedback from its customers and other business partners. It will give consumers an opportunity to express their views about products or services before they are even introduced into the market. Customer Satisfaction Central to any business is customer satisfaction. When treated well, customers will always return to be served by the company. The use of an effective extranet will allow Top Breadz’s to increase the speed at which goods and services are delivered to the customers. Eventually, the relationship with the customers will therefore be strengthened. Cost Reduction With an efficient extranet in place, Top Breadz will be able to provide information to its partners in a timely manner and will equally receive whatever information it requires from its partners as and when needed. An extranet will also facilitate easy submission of purchase orders to the company by distributors. Top Breadz will also reduce its expenses through speedy delivery of goods as well as services. Expediting Communication Extranets increase the efficiency and effectiveness of co mmunications among business partners by linking intranets for immediate access to information. A traveling sales person can receive the latest product information from his or her hotel room before going to a sales meeting. Similarly, Top Breadz will be able to provide the latest information to a customer regarding its products without making several phone calls and going through different brochures and sales manuals. Specific Issues that May be Associated with Extranets Security is a critical aspect of extranet development, which extends to both the company and its partners. Security issues must be considered through the design, implementation, and management of any extranets applications. Developing a security plan for an extranet application should begin with a risk assessment to identify the potential sources of threat to the network, how likely these threats are to occur, and the investment in security that will be required. The level of security investment will vary depending o n the nature of the extranet application, the threats of intrusion, and the sensitivity of the information shared on the extranet. Among others, extranet security should consider authentication and access control, privacy and data integrity. Access Control Access control provides or denies access to the network and is usually implemented through deployment of a firewall. A firewall alone, however, is not a sufficient security strategy. Providing confidentiality of information while it is in transit over the public Internet can occur through encryption strategies. User authentication can take place in part at the firewall, but it is usually handled by the application service. User control, however, is almost always handled by the application service. Authentication Authentication defines the external population that is permitted to access the extranet. It will ensure that the external interaction with Top Breadz’s extranet is coming from an authorized source. Assigning account names and passwords to extranet users is one of the methods that will be used to implement authentication. The identity of an extranet user will then be confirmed when he or she presents both the account name and password to the host application. A security policy that allows the use of one-time only passwords that expires once a user has been authenticated or encrypting the password before transmission will be a great addition to the strengthening of Top Breadz’s security. Privacy Privacy of communication with the extranet and exchange of data are typically implemented through an encryption technique. Encryption is the process of scrambling data before transmission over the public Internet. Several techniques are available such as public and private key cryptography systems. While encryption is an effective strategy to protect the confidentiality of the information during transmission, it does not prevent inception and alteration or guarantee that the data packets are recei ved intact. Data Integrity Data Integrity provides the assurance that the data transmitted over the public Internet are not modified in any way. For most applications requiring privacy, encryption techniques such as secure sockets layer (SSL) connection will provide sufficient data privacy and integrity. Virtually all Web browsers recognize the SSL protocol, among others, for data encryption. Recommendation and Conclusion In spite of the challenges discussed above, the use of extranets is bound to improve the performance of Top Breadz’s B2B e-commerce services. It is a convenient way of saving costs and has a wide reach. Although the initial capital outlay is substantial, Top Breadz will certainly benefit by implementing the proposed solution. As was explained earlier, there are clear benefits that are linked to the use of extranets for B2B e-commerce. In implementing the solution, however, it will be necessary for Top Breadz to ensure that retail partners possess the requisi te skills to use the proposed system. This may be accomplished by assessing the capacity of these partners and providing training where needed. All the concerned parties must also be sensitized in advance as their involvement in the entire process is critical for a successful implementation. The team investigating the solution should also work closely with their counterparts at Top Breadz to clearly establish the scope of the proposed system. Reference List Kallioranta, SM Vlosky, RP 2004, A Model of Extranet Implementation Success Effects on Business Performance, lfpdc.lsu.edu/publications/working_papers/wp66.pdf. Karra, VK 2006, Using Extranets to Add Value: A B2B Perspective. Web.

How to Convert Grams to Moles - Step by Step Instructions

How to Convert Grams to Moles - Step by Step Instructions Many chemical calculations require the number of moles of a material, but how do you measure a mole? One common way is to measure the mass in grams and convert to moles. Converting grams to moles is easy with these few steps. The Process Determine the molecular formula of the molecule.Use the periodic table to determine the atomic mass of each element in the molecule.Multiply each elements atomic mass by the number of atoms of that element in the molecule. This number is represented by the subscript next to the element symbol in the molecular formula.Add these values together for each different atom in the molecule. This will give you the molecular mass of the molecule. This is equal to the number of grams in one mole of the substance.Divide the number of grams of the substance by the molecular mass. The answer will be the number of moles of the compound. See an example of converting grams to moles.

Int Trade Essay Example | Topics and Well Written Essays - 1500 words

Int Trade - Essay Example As a result, these countries choose to trade domestically or locally. To note, international trade brings in more income to a country than local trade (Organisation for Economic Co-operation and Development, 2009). When a country engages in international trade, it could have the greatest number of customers as well as investors. A substantial amount of income could be expected. In such case, it is proper to review the current international trade policy of the world towards an equal opportunity for countries to grow and develop. The freedom to trade or free trade shall be thoroughly discussed and analyzed. Free Trade Free trade is defined as an economic system wherein labor, goods and capital flow freely between countries without barriers that could hamper the trade process (Smith, n.d.). This means that a country could trade whatever goods and services to other nations. There is equal opportunity to trade for the participating countries. There is no barrier such as tariffs, import qu otas and taxes (Smith, n.d.). In other words, there is no intervention from the government (Anon. â€Å"What’s,† n.d.). The area in trade is open to everyone who is interested. There is no restriction of some sort. This economic policy allows foreign individuals and companies to trade smoothly and efficiently as the domestic producers (Smith, n.d.). Stated otherwise, in this system, both the foreign and domestic producers have the same autonomy with regard to trade. They both have the same rights in trading. For nations to apply this system, they make free trade agreements (FTAs). Countries actually adopt this economic policy for economic and political reasons. According to Arnold Miller (2004), there is easy â€Å"access to one another’s markets† if free trade agreement is formed. This is logical since in FTAs, members are prioritized. This is to say that a free trade agreement creates a reciprocal obligation between the members (Organisation for Economi c Co-operation and Development, 2005). A member is obliged to observe the free trade rules all throughout the life of the agreement. If a member grants free trade rights to another member, the other member is also obligated to accord the same right. In another aspect, there are countries which decide to form an FTA to encourage investment liberalization and trade (Miller, 2004). Developed and developing countries usually create FTAs under this reason. Politically, FTAs are used to reaffirm and strengthen relations between countries (Miller, 2004). For instance, the United States of America created an FTA with Israel in 1985 as a sign of economic cooperation and strong relation (Hassanien, 2010; Bard, n.d.). Basically, to make trade completely free would create an economic system wherein all types of government protection and intervention would be absent and borders would be open to â€Å"unlimited amounts of imported goods† (Anon. â€Å"What’s,† n.d.). It is con tended that the result of such trade policy would be very beneficial to developed and industrialized countries. It would be easy for such countries to introduce and market their products to the domestic producers. On the other side, as to the developing countries, allowing a trade which is completely free would cost them inequality and poverty (Anon. â€Å"What’s,† n.d.). Take for instance, countries such as Nepal, Haiti, Zambia, Peru and Mali have adopted free trade in their

HR and CSR connection PP Research Paper Example | Topics and Well Written Essays - 500 words

HR and CSR connection PP - Research Paper Example h will be of interest to other citizens within the nation since it will enable them to properly understand what their government is doing with the funds it gets from their natural resources. The research greatly motivates me since it will help in highlighting the connection that exists between the human resource departments and the company’s corporate social responsibilities. It will also help me in judging whether the management principles that are being applied in the field are still the same ones being applied in the field along with their relevancy. The theories along with constructs that will be applicable in my research will include various content and process theories (Jackson, 2011). This will be beneficial in helping me in determining what motivates the workers within the institution. The project will be completed in a period of seven months since the costs have already been availed for performing the activity. Ample time has also been put aside to enable me to focus adequately on the research hence the time limit of seven months will be adequate for completing the research (Schwab, 2004). The project proposal aims at investigating the following hypothesis or answers the following research question(s). The accessibility to data has already been acquired with the subjects to be interviewed or questioned having already given their consent to participation. The monetary resources required to complete the project successfully are available and are adequate. The technology required has been availed hence it will be useful in ensuring that the project is completed within the budget along with time limits set for it (Schwab, 2004). However, some advanced technologies such as software programs for simulation purposes will be purchased from local or international vendors. This is because the company has no team in the project that is tasked with the responsibility of developing software programs. On the other hand, the operations of the existing software within

My Friend Hamilton -Who I shot Essay -- essays research papers fc

A Historiographical Discussion of the Duel Between Aaron Burr and The duel between Aaron Burr and Alexander Hamilton holds a significant relevance in American history and should be examined within the context of early American culture and politics. The recent historiography of the incident provides us with a complex, evolving web of conflicting interpretations. Since the day of this tragic duel, contemporaries and historians have puzzled over why these two prominent American statesmen confronted each other on the Plains of Weehawken. What circumstances or events could have motivated two of the most brilliant political minds in America to endanger their lives and reputations by taking aim at each other on that dismal day? The recent historiography of the event can be divided into two schools which I shall denote as the â€Å"contextual† school and the â€Å"psycho-historical† school. These differing â€Å"schools† demonstrate the complexity of history and the extent to which a variety of factors, including bias and changing frames of reference can influence interpretive study and conclusions. It is the object of this discussion, therefore, to examine the heretofore mentioned interpretations, and to critically analyze the differing ideas concerning the Burr-Hamilton duel. The most succinct version of the event, as told by Joseph J. Ellis reads On the morning of July 11, 1804, Aaron Burr and Alexander Hamilton were rowed across the Hudson River in separate boats to a secluded spot near Weehawken, New Jersey. There, in accord with the customs of the code duello, they exchanged pistol shots at ten paces. Hamilton was struck on his right side and died the following day. Though unhurt, Burr found that his reputation suffered an equally fatal wound. In this, the most famous duel in American history, both participants were casualties.1 Almost every American is familiar with this most famous—and deadly—of American duels. Hamilton was celebrated and hailed as a martyr, and Burr was labeled a murderer and went on to undertake many strange adventures in the American west, eventually tried for treason for his purported conspiratorial intentions. Before engaging further in this discussion, one must first differentiate between what I have denoted as â€Å"contextual† history and â€Å"psycho-historical† history. I contend that â€Å"contextual† ... ...no. 1 (1995): 1-23. Schachner, Nathan. Aaron Burr: A Biography. New York, NY: A.S. & Barnes Company, 1961. Shalhope, Robert E. Review of Affairs of Honor: National Politics in the New Republic, by Joanne B. Freeman. The Journal of American History 89, no. 2 (2002): 620-621. Schneidman, J. Lee and Conalee Levin-Schneidman. â€Å"Suicide or Murder? The Burr-Hamilton Duel.† Journal of Psychohistory 8, no. 2 (1980): 159-181. Stevens, William Oliver. Pistols at Ten Paces: The Story of the Code of Honor in America. Boston, MA: Houghton Mifflin Company, 1940. Ward, Allen Mason. A History of the Roman People. 4th Ed. Upper Saddle River, NY: Prentice Hall, 2003. Weiten, Wayne. Psychology: Themes and Variations. 5th Ed. Belmont, CA: Wadsworth, 2001. Wood, Gordon S. The Radicalism of the American Revolution. New York, NY: Vintage Books, 1991. Wyatt-Brown, Bertram. Southern Honor: Ethics and Behavior in the Old South. New York, NY: Oxford University Press, 1982. ----------. Honor and Violence in the Old South. New York, NY: Oxford University Press, 1986. Zinn, Howard. A People’s History of the United States: 1492-Present. New York, NY: HarperCollins, 1980. My Friend Hamilton -Who I shot Essay -- essays research papers fc A Historiographical Discussion of the Duel Between Aaron Burr and The duel between Aaron Burr and Alexander Hamilton holds a significant relevance in American history and should be examined within the context of early American culture and politics. The recent historiography of the incident provides us with a complex, evolving web of conflicting interpretations. Since the day of this tragic duel, contemporaries and historians have puzzled over why these two prominent American statesmen confronted each other on the Plains of Weehawken. What circumstances or events could have motivated two of the most brilliant political minds in America to endanger their lives and reputations by taking aim at each other on that dismal day? The recent historiography of the event can be divided into two schools which I shall denote as the â€Å"contextual† school and the â€Å"psycho-historical† school. These differing â€Å"schools† demonstrate the complexity of history and the extent to which a variety of factors, including bias and changing frames of reference can influence interpretive study and conclusions. It is the object of this discussion, therefore, to examine the heretofore mentioned interpretations, and to critically analyze the differing ideas concerning the Burr-Hamilton duel. The most succinct version of the event, as told by Joseph J. Ellis reads On the morning of July 11, 1804, Aaron Burr and Alexander Hamilton were rowed across the Hudson River in separate boats to a secluded spot near Weehawken, New Jersey. There, in accord with the customs of the code duello, they exchanged pistol shots at ten paces. Hamilton was struck on his right side and died the following day. Though unhurt, Burr found that his reputation suffered an equally fatal wound. In this, the most famous duel in American history, both participants were casualties.1 Almost every American is familiar with this most famous—and deadly—of American duels. Hamilton was celebrated and hailed as a martyr, and Burr was labeled a murderer and went on to undertake many strange adventures in the American west, eventually tried for treason for his purported conspiratorial intentions. Before engaging further in this discussion, one must first differentiate between what I have denoted as â€Å"contextual† history and â€Å"psycho-historical† history. I contend that â€Å"contextual† ... ...no. 1 (1995): 1-23. Schachner, Nathan. Aaron Burr: A Biography. New York, NY: A.S. & Barnes Company, 1961. Shalhope, Robert E. Review of Affairs of Honor: National Politics in the New Republic, by Joanne B. Freeman. The Journal of American History 89, no. 2 (2002): 620-621. Schneidman, J. Lee and Conalee Levin-Schneidman. â€Å"Suicide or Murder? The Burr-Hamilton Duel.† Journal of Psychohistory 8, no. 2 (1980): 159-181. Stevens, William Oliver. Pistols at Ten Paces: The Story of the Code of Honor in America. Boston, MA: Houghton Mifflin Company, 1940. Ward, Allen Mason. A History of the Roman People. 4th Ed. Upper Saddle River, NY: Prentice Hall, 2003. Weiten, Wayne. Psychology: Themes and Variations. 5th Ed. Belmont, CA: Wadsworth, 2001. Wood, Gordon S. The Radicalism of the American Revolution. New York, NY: Vintage Books, 1991. Wyatt-Brown, Bertram. Southern Honor: Ethics and Behavior in the Old South. New York, NY: Oxford University Press, 1982. ----------. Honor and Violence in the Old South. New York, NY: Oxford University Press, 1986. Zinn, Howard. A People’s History of the United States: 1492-Present. New York, NY: HarperCollins, 1980.

Kathmandu Enter Into Chinese Market Essay

With the rapid development of economy and society, Chinese market has attracted a great number of attentions from foreign companies. Therefore, how to enter into Chinese market and how to be a successful company in China has become a realistic issue faced by business managers, entrepreneurs and consultants. This essay will focus on introducing one Australian local brand â€Å"Kathmandu† which is an outdoor sport equipment company into Chinese market. Thus, a detailed analysis of the current situation of the Chinese market and this foreign company is indispensable. Firstly, this paper will analyze the current situation of the Chinese outdoor sport market and the Chinese economy, and then identify the strengths and weakness of the Kathmandu Company when entering into Chinese market. Subsequently, selection of entry modes and partner and recommendations will be provided to deal with or to reduce the risks when enter into the Chinese outdoor sport market. 2. BACKGROUND ABOUT KATHMANDU COMPANY Kathmandu Holdings Limited was established by John Pawson and Jan Cameron in 1987. The company started off as a small outdoor apparel shop in New Zealand and in 25 years has grown to a multi-national brand primarily producing outdoor sport clothing and equipment which combine with the advanced technology, high quality and high comfort level. Such as, tents and shelters, packs and luggage, sleeping gear, outdoor clothing, footwear and other accessories of outdoor. In 2006, one Australasian private equity company fully acquired Kathmandu for NZ$275 million. Currently Kathmandu does the business in Australia, New Zealand and England. The company slogan aims to capture young and adventurous individuals and the marketing strategy has been built around this notion (Kathmandu, 2012). 3. OPPORTUNITIES OF CHINESE OUTDOOR MARKET 3. 1 Outdoor sport in China Along with the development of economy and living stander, outdoor sport becomes increasingly popular in China. In China, outdoor sport was started at Beijing, Shenzhen and Shanghai in 1999(Chinese News, 2011). Currently, combing with pressure reducing, such sport increase quite fast and become one kind of society fashion. There are four outdoor sport activities which include High Mountain, exploration, rock climbing and bicycling in China (Chinese outdoor Sport Association, 2012). The outdoor sport is an professional sport activity not only require a good physical quality but also good clothing and equipment to resist the bad environment. Therefore, fast increase of the outdoor sport contributes to sharp augment on demand of outdoor sport clothing and equipment. As reporting by China Outdoor Sport Association, the number of annual sales from existing manufactories of outdoor equipment was 800 million RMB in 2010, while the number of that in 2000 was 60 million RMB, and the number of Chinese participation in the outdoor sport has reached one hundred million (China Outdoor Sport Association, 2012). Hence, along with the unbelievable development of the outdoor sport and the higher demand of outdoor products, obviously, the potential of the Chinese outdoor sport market is quite considerable. 3. 2 Situation of Chinese outdoor market Basic the market research, currently, there are approximately 200 Chinese local outdoor sport brands and around 1100 outdoor clothing and equipment stores. Although the outdoor industry of China is at beginning phases, every year increase 50%. The CEO of the GORE Company which is one of the beat 100 American outdoor equipment companies pointed out that such fast increase would maintain at the least 5 years in China (Simone, 2002). It can be calculated that the Chinese outdoor sport market should be worth around two billion. However, even though the outdoor sport is obtaining swift development, the outdoor market is relatively backward. The local manufactures only produce or provide elementary products or services, lack of the leading company and well-known brand is a serious issue in the local market. Therefore, it is a favorable opportunity for Kathmandu to expend to the Chinese outdoor market, because of the sharp escalation of market demand and insufficient supply of the local outdoor market. 3. 3 Competitors in Chinese outdoor market China already had around 200 local brands in outdoor sport market. However, in such new industry market foreign companies occupied the main position. According to the research, there are four main competitors for Kathmandu in the Chinese outdoor market, which include The North Face that is an American company, it has a long history and produce fine workmanship products, one company of France named ALGLE which entered into China in 1997, and its products are practical and noble. OZARK which is a Switzerland Company and the design of their products is following the characteristic of the Chinese. The last one competitor is Salewa from German (Chinese News, 2011). Compare with these foreign companies, the technology and quality of the local brands are at lower level, particularly, at the aspect of technology. Company is difficult to survive without advanced technology supporting, especially, in the outdoor sport market. Therefore, the outdoor market that has a small number of strong competitors will supply an opportunity for Kathmandu to obtain the biggest market share by adopting the advanced technology. 3. 4 Chinese economic situation For the financial reason, the Chinese market is quite appropriate for the Kathmandu to enter. According to the National Bureau of Statistics (NBS) recourses, in 2010 the number of average disposable personal income of cities and towns was 21033 RMB, which was higher 11. 3% than that in 2009. Meanwhile, the recourses also mentioned that the number of average disposable personal income in cities and towns was 7414 RMB in the first quarter 2011, which was higher 14. 1% than that in 2010 (National Bureau of Statistics, 2011). The increase of the disposable personal income of the Chinese offered an ideally material guarantee for consumption of the outdoor sport, which also means that Chinese has obtained higher purchasing power than before. The Nominal GDP per capita continues experiencing increase since 2001 to 2010 from 8. 3% to 10. 3% (National Bureau of Statistics, 2011). Following the acceleration of the urbanization progress, increasingly Chinese has selected outdoor sport, particularly, the young people. As the China Outdoor Sport Association report 2010, 90% of the participators already have attained high education degrees and the wages in the 65% of them over 5000RMB per month, 20 to 40 years old people occupied 84. 1% (Chinese News, 2011). China possesses the most enormous consumer groups which attract the vision of the world. Such consumer groups will contribute more benefits than England and New Zealand for Kathmandu. According to the National Development and Reform Commission, there is a police of 5 years plant from 2011 to 2015, which will focus on inequality of wealth distribution and shifting emphasis from investment to consumption (National Development and Reform Commission, 2011). Therefore more money will be spent in rural and inland development. So that Kathmandu can expect a growing number of potential customers in the coming 5 years. Therefore, the current situation of the Chinese market is ideally for Kathmandu to attract more customers and to sales more outdoor products. 4. STRENGTHS AND WEAKNESSES OF KATHMANDU IN CHINA Kathmandu has sufficient experience on oversea expending. According to the Kathmandu office report, currently, the company of Kathmandu has totally 107 retail stores, 65 located in Australia, 39 in New Zealand and 6 in United Kingdom respectively. In 2003 and 2004, the company entered into the market of United Kingdom, and speedy became one of the top two outdoor brands in the UK. The office report also mentioned that the Kathmandu Company made 237 million AU$ sales and obtained 7 million profit in 2011(Kathmandu, 2012). Therefore, the Kathmandu has sufficient expending experience, which enables to reduce risks that are bought by the insufficient of experience when enter into China. Furthermore, owning of advanced technologies is able to guarantees the leading position in Chinese outdoor market. Specifically, the technologies of anti-wind, anti-fire, waterproof and high heat preservation are adopted by all of their products with high comfortable level. Such advanced technologies are what the Chinese local outdoor equipment market and customers need. However, there are some weaknesses of Kathmandu can not be ignored in Chinese market. Firstly, lack of Guan XI (special relationship) will be the main issue for the company. In Chinese market, it is difficult to obtain long-term profit that making the business without a favorable Guan Xi, particularly, the closing relationship with the Chinese government. The Kathmandu may face some restriction from the Chinese Government. Such as, polices changing, law modifying and the controlling on some local resources, which will bring a great number of obstacles on operation of the Kathmandu company in China. Secondly, low brand awareness will lead to high cost in Chinese market. Obviously, although there is an increase in the demand of western products for the Chinese customers, the products selection of customers is quite cautious, especially on unacquainted brands. The Kathmandu may needs more patience to the Chinese clients to know more about the products of the Kathmandu, in other words, more time is required by the Chinese market. In addition, in such situation, more capitals will be spent by the company on advertising in order to build the name recognition. Thus, these weaknesses may bring some risks for the Kathmandu company operation in China. 5. HOW TO ENTER INTO CHINESE OUTDOOR MARKET 5. 1 Selection of the entry modes The selection of entry modes is crucial for every company when enter into a new market. There are two major entry modes, which include non-equity modes and equity modes (Chen Hui, 2002). As a multinational company and has good expending experience in the UK and New Zealand, it is undeniable that equity modes is appropriate to the Kathmandu when enter into Chinese market. The entry modes contain joint-venture, acquisitions and green-fields (Peter, 2008). Merger and acquisition can assists the Kathmandu directly entering into Chinese market by purchasing the company that already has established in China. However, a large number of capitals are required by the Kathmandu company to merger the Chinese local company, which means more cost will occur when choose this entry method. In addition, social-cultural environment issue should be considered by the western companies, acquisition entry method may be related to a sort of aggression by Chinese duo to the Chinese history, so that some threatens will be faced by the Kathmandu Company, for instant, anti-products and service of the company. The green-fields entry method also requires large number of capitals to support, and this approach is quite complicate to operate. While more freedom in designing the plant, selecting suppliers, and hiring a work force will be contributed by green-field (Ilkaka, 2007). Compare with acquisition and green-field, joint-venture entry method is more appropriate to the Kathmandu Company to enter into the Chinese outdoor market. The reasons as follow, firstly, Beamish pointed out that joint-venture is cheaper to exit compare with green-fields and also has the advantage that benefits the company to directly enter the market of other countries (Beamish, 2001). Secondly, the Kathmandu Company is not familiar with Chinese institutions and regulations, finding a Joint-Venture partner can help understand rules of running business, and the Guan Xi of the Chinese partner can be used by the Kathmandu in China. Moreover, such method will provide strong bargaining power with Joint-Venture partner for the company, as Kathmandu can provide high technical resources and product line which is the crucial issue facing by the Chinese outdoor companies. However, there are some disadvantages that lead to the risks to the Kathmandu Company from the joint-venture entry method. Firstly, the joint-venture may modify the partner to competitor (Swierczak, 1994). Specifically, it is dangerous that giving the advanced technologies to the partner to control. Perhaps the primary goal of the local partner is to control the leading technologies of the Kathmandu; such technologies will be used by other local companies on their products in order to obtain the bigger market share and to make more profit, which should be the most primary risk for the Kathmandu Company. Secondly, shared ownership can lead to conflict over goals and control. The ownership and administrative power will become the main conflict between the partner and the foreign company (Swierczak, 1994). In order to control and make the biggest profit to their own company, both local and foreign company adopts various approaches to attain the beneficial position in the joint-venture company. Such as, increasing the investment and controlling the resources. Balancing the advantages and disadvantages for the Kathmandu Company to select the entry modes in Chinese market, joint-venture is the ideally entry modes for the company. However, which Chinese partner should be selected by the Kathmandu is another issue. 5. 2 Selection of the Chinese partner There are a great number of local outdoor or sport brands in China. However, it is difficult to find a well-known outdoor sport brand because of the new outdoor market. Thus selecting a famous sport equipment company as the joint-venture partner is the best selection for Kathmandu Company. The Chinese sport companies include 361, ERKE, ANTA, PEAK, DOUBLE STAR, Xtep and LI NING (Chinese sport research, 2011). According to LI NING annual report 2010, the capitalization of the company has reached 8. 387 billion and has had 8156 sales shops in 1800 cities in China, and The number of LI NING brand retail stores is 7478 Moreover, LI NING has the highest reputation as the company is sponsoring several of Chinese sport national teams. The company already cooperated with AIGLE, LOTTO and Kason using joint-venture entry modes, which means that LI NING has had sufficient experience on such entry modes, and the high experience will assists the Kathmandu to reduce the risks on joint-venture (LI NING, 2011). Therefore, LI NING should be the most appropriate joint-venture partner for the Kathmandu Company, the large number of LI NING sales network and capitalization will contribute the convenience to the Kathmandu to enter into Chinese outdoor market. 6. CONCLUSION China has become the biggest market for the foreign company duo to the rapid development of economy and society. Such development specifically expressed in the GDP and the average disposable personal income continually increase, which also represent high purchasing power in China. In the same period, the fast development of Chinese outdoor sport market contributes to the high demand not only for the outdoor clothing and equipment but also for the advanced technologies of the outdoor equipment in the Chinese outdoor market, and the lower strong competitors also provide a God-given opportunity for the Kathmandu outdoor equipment company to enter such ideally market. Hence, how to enter Chinese market will be the first issue faced by every foreign company manager. The joint-venture entry modes should be the possible modes selected by the foreign company, particularly, the Kathmandu Company duo to the lower cost, easily access the market. The Kathmandu enables to use the local resources and Guan Xi network of the LI NING Company, which are the weaknesses of the Kathmandu, via joint-venture in order to become a successful company operating in China after into the outdoor market. Both companies will obtain the benefits that they want from joint-venture entry modes. 7. REFERENCES Beamish, P. W. ,&Banks, J. C. 2001. Equity joint ventures and the theory of the multinational enterprise. Journal of International Business Studies, 18(2):1-16. Chinese Customs, 2011, â€Å"Export Procedure†, viewed: 20 May 2012, from http://www. customs. gov. cn/publish/portal0/. Chen, H. 2002, An analysis of determinants of entry mode and its impact on performance, Int. Bus. Rev. , 11 (2002), pp. 193–210. Chinese News, 2011, The demand of copper is recovering to the level before financial crisis, viewed: 20 May, 2012, from. http://www.chinanews. com/cj/2011/06-13/3108018. shtml Chinese Outdoor Sport Association 2012, â€Å"report of Chinese outdoor sport situation†, viewed: 20 May 2012, from http://www. iouter. com/. Ilkka A. Ronkainen, 2007, International marketing, Cengage Learning, 2007, p417-422. Joseph Simone, â€Å"Criminal Enforcement Against Counterfeiters†, China Business Review, 29/6 (2002): 22-23; Timothy Trainer, â€Å"The Fight Against Trademark Counterfeiting,† China Business Review, 29/6 (2002): 20-24. Kathmandu Annual Report, 2012, Introduction of Kathmandu, viewed 17 May, 2012, from homepage: http://www. kathmandu. com. au/. Kobrin, op. cit. ; Minor, op. cit. ; Charles Hill, International Business: Competing in the Global Marketplace, 4th Edition (Bostom, MA: McGraw-Hill Irwin, 2003), p. 47. Lining Annual Report, 2011, Introduction of Lining, viewed 17 May, 2012, from http://www. lining. com/eng/global/home. php. National Bureau of Statistics, 2011, â€Å"situation of Chinese economic†, viewed 17 May, 2012, from http://www.stats. gov. cn/. National Development &Reform Commission, 2011, â€Å"situation of Chinese market development†, viewed 17 May, 2012, from http://www. sdpc. gov. cn/. Peter Liesch, and Duncan Poulson, 2008, â€Å"An Unconventional Approach to Intellectual Property: The Case of an Australian Firm Transferring Shipbuilding Technologies to China,† Journal of World Business, 35/1 (2000): 1-20. Swierczak, F. W. 1994, Culture and conflict in Joint Venture in Asia, International Journal of Project Management, 12 (1) (1994), pp. 39–47.

Overview of Suicide Essay - 1141 Words

Suicide is a permanent solution to a temporary problem, is what many say. How ever there is no single explanation for taking ones own life as the conflicts are what branches out to many possibilities. 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